BUILDING MYSTIQUE
BEHIND
AN
EXCLUSIVE BRAND
FULL-SERVICE MARKETING
SHARING PASSION
THROUGH WINE
PerUs wine began with a limited 2013 vintage as an invite-only allocation, extended to those who shared with them the desire for an impassioned and inspired life, enriched by vibrant experience and, of course, good wine. With Russell Bevan at the helm of the project and drawing fruit from famous storied Napa Valley vineyards, PerUs wines seamlessly integrates bold, powerful, and fruit-forward notes into each and every bottle.
AN INTIMATE BRAND EXPERIENCE
Creating a memorable dining experience doesn’t just involve the perfect wine pairing. The table settings, menu and event collateral, entertainment, ambiance and, of course, the people themselves all have to come together in perfect harmony. Pulse Creative helped to do just that for a variety of small get-togethers that brought a sense of family and resulted in good old fashioned story-telling over the perfect glass of wine. These moments were captured to help extend the brand’s message through other channels including social media, print collateral and more.
ASPIRATION THROUGH
SOCIAL INTERACTION
How do we carry over a PerUs experience to a broader audience? Through social media, of course. Pulse Creative curated an extrasensory blend of visuals to help portray the brand’s level of taste and aesthetic. Utilizing a mix of photography that ranged from their own intimate events, travels to the far-reaches of the world and must-haves from their peers, Pulse Creative developed a narrative that drew in potential members and industry influencers to help build their luxurious appeal.
DESIGNED TO PAMPER ALL SIX SENSES
A variety of collateral was created, not only to appeal to the audience through seeing, hearing and tasting, but also through touch. Print materials helped to complete the full experience that PerUs had to offer. This included brochures, invites, membership / allocation forms and wine tasting menus.
PLEASE RSVP, INVITE ONLY
To keep PerUs top-of-mind, Pulse Creative enhanced the email marketing experience by creating invitations and newsletters that reflected the brand’s premium feel. This helped to retain PerUs’ cult following along with engaging potential members that were invited to unique dining events and exclusive wine tastings taking place within the likes of private clubs and chef’s kitchens.
