ENHANCING THE DIGITAL JOURNEY
FOR A UNIQUE DINING EXPERIENCEENHANCING THE
DIGITAL JOURNEY
FOR A UNIQUE
DINING EXPERIENCE
Digital Marketing
A GLOBAL LEADER
IN HOSPITALITY
With one of the most recognized restaurant brands in STK, The ONE Group develops and operates upscale, high-energy restaurants and lounges around the world. Their experience provides a signature turn-key food and beverage service for hotels, casinos, and other high-end locations across the globe.
VISIT WEBSITE
FROM SCREENS
TO DINING TABLES
With several brands under their belt including STK, Bagatelle, Heliot Steak House and more, The ONE Group required an updated digital experience to match their sleek, trendy lifestyle brands.
Pulse Creative led the charge starting with a revamp of their website and continuing on to a new email marketing strategy that involved the integration of a loyalty program, seasonal specials and a push towards milestone events for each of their locations.
DEVELOPING A WEBSITE WORTHY OF THE RESTAURANT EXPERIENCE
The ONE Group website was in need of an upgrade, both visually and from a user experience perspective. Pulse Creative’s approach to the design was to create an interface as dynamic and engaging as their in-restaurant experience. This involved integration of impact videos, inclusion of lifestyle visuals and, of course, mouth-watering food imagery. With their main focus to get people into their various locations across the globe, the reservations form and CTAs were kept in prominent locations and on all pages to ensure a higher percentage of conversion.
REWARD LOYALTY…
WITH FREE FOOD & COCKTAILS
IF YOU BUILD IT, THEY WILL COMEIF YOU BUILD IT,
THEY WILL COME
The ONE Group’s existing email marketing initiatives helped to serve the basic purpose of keeping their audience informed of new menus, events and promotional offers. However, it lacked the fun, vibrant personality that came with its restaurant experience. Pulse Creative was brought on to inject the brand’s essence visually and through their messaging. The strategy also included the launch of a loyalty program to not only retain their favorite customers, but capture new and curious patrons. The end result – above industry average click through rates and increased traffic across the majority of their STK locations.
